CloserFuel is a coordination portal that connects solar companies with independent vendors who generate qualified appointments through their own campaigns. Funds contributed for guaranteed appointments are used to facilitate vendor-led campaigns, not to purchase leads or perform telemarketing.

When those appointments result in closed deals, CloserFuel receives a 50/50 share of the deal and a $500 M1 advance issued the following week at the agreed upon redline, usually somewhere along the lines of 1.95 - 2.15.

All campaign execution and compliance remain the responsibility of the independent vendors.